Nowadays, businesses tend to be more online than on site businesses. The emerging entrepreneurs understand it and rely on the power of the internet to build their business. To be more efficient in establishing themselves online and remain competitive and productive, the new entrepreneurs have developed strong skills in the 3 domains we will discuss below.
I- Graphic design
These days, posting a picture or video on social media is no more enough for your post to perform well. You need to come up with more eye catchy content that can go viral. To achieve that result entrepreneurs make use of some editing tools. There are many though, but the following 4 software are among the most use when it comes to image or video editing:
A- Image editing
1) Adobe Photoshop
Photoshop is an editing software by Adobe Inc.. Photoshop allows users to create and edit images on a computer and save them in graphics file formats such as JPEG, PNG, GIF. With a little bit of imagination you can achieve great results and make your post more appealing.
2) Adobe Illustrator
Adobe Illustrator is a vector graphics editor. Ai allows you to create and edit vector graphics images on a computer and save them in vector graphics formats, such as EPS, PDF, WMF, SVG, or VML. The most common use of vector images on social media might be those eye catchy pictures in which the person in the picture or the content of the picture is cartoonized.
B- Video editing
3) Adobe Premiere Pro
Premiere Pro is a video editing software by Adobe Inc. It is one of the most used software when it comes to video editing. Premier Pro allows you to create nice looking and professional video for social media content but also for other purposes.
Filmora is a video editing software by WondershareFilmora. Filmora is very easy to use and gives very nice results when it comes to video editing. The software like any other video editing software allows you to import video and images of any format, to edit and arrange these elements in a timeline and to add some of their amazing effects, filters, titles, music, that will make your video so eye catchy for a social media post.
II- Social Media
Social media used to be a place where people go to meet friends. Now social media has become the place of customers and services and it has completely changed the way business used to be conducted. Nowadays if you intend to get in business and want to prosper in it, establishing yourself on social media is a must. There are several social media platforms, but Instagram and LinkedIn are definitely the favourites of the modern entrepreneurs.
Initially launched as a photo and video sharing social networking service, Instagram has grown to become one of the most favored platforms of the modern entrepreneurs and businesses. The recent updates of the platform allow you to create a business profile, to attach products you want to sell, to advertise your services in front of its millions of users. And there are a lot of other features available in the platform that can help you build a great brand.
LinkedIn is the platform specifical oriented on businesses and employment. It is the platform where entrepreneurs go to develop their professional network and build credibility. Moreover, the platform has marketing tools available for every business size and type, from small to large and B2B to B2C.
A website not only gives credibility to your business but it is what makes your business exist online. Entrepreneurs use social media to gather an audience that would be interested in purchasing the products or services they want to provide. And then simple they drive that audience to their website to make sales. To build those websites the emerging entrepreneurs often use, among others WordPress or Shopify.
WordPress is the most popular free and open-source content management system which allows you to create and publish your website. It is currently used by over 60 million websites including big brands. WordPress was initially mostly used for blogging and posting articles, but the platform has now various interesting features and plugins that allows the users to sell products and services online. And all without having to know how to code.
Shopify is an ecommerce platform system. Around 1.000.000 businesses are using the shopify to ensure their presence online and make sales of their products and services. The platform has all the features you would need for your online store.
So in conclusion almost all the modern entrepreneurs have developed relevant skills on graphic design, social media management and on website development and management. In case you are just starting as a new entrepreneur and don’t have these skills yet, you don’t need panic. You can learn all of these skills for free on youtube.